Is Fireman Sam Inclusive Enough? | Good Morning Britain

Lincolnshire Fire Service have decided to drop Fireman Sam as their mascot over concerns that the character isn't inclusive enough. Lincolnshire's chief fire officer Les Britzman argues his decision to remove the mascot.
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Broadcast on 11/09/2019

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Good Morning Britain (often shortened to GMB) is a British breakfast programme, broadcast on weekdays from 6.00 am to 8.30 am on ITV. Good Morning Britain originally launched in 1983 for TV-am before being replaced by GMTV and later Daybreak. Good Morning Britain relaunched on 28 April 2014, after Daybreak was cance... More